Does Terroir Influence Whiskey?
When a wine maker talks about what sets his/her wine apart from others, you can be sure terroir will be a part of their explanation. Terroir is “the complete natural environment in which a particular wine is produced, including factors such as the soil, topography, and climate.” So, the same grape varietal grown in southern France, when it is grown in the Napa Valley, will taste very different. The influence of the local vegetation, pollen, decomposed matter and mineral composition in the soil, morning dews, how many hours of sun and shade a location has, seasonal rainfall, among many other things, all affect the grape harvest every year. The effect of the environment on the grapes will, of course, affect the flavor and scent of the wine that’s made from them. ...
An Opinion on Metallica’s Blackened American Whiskey
So…Metallica has its own whiskey now. Ugh. Everyone has their own whiskey, it seems. Nothing new, of course. Celebrity sells. There have been celebrities moving distilled products since advertising’s infancy. Beautiful people, famous people, successful people…from doctors recommending a brand to silver screen actresses insisting that a brand will make you irresistible…it’s all been done. Here are just a few modern celebrities selling booze- Matthew McConaughy- Wild Turkey and Longbranch Whiskey Mila Kunis- Jim Beam Christina Hendricks- Johnny Walker David Beckham- Haig Club Dan Aykroyd- Crystal Head Vodka Ryan Reynolds- Aviation Gin George Clooney- Casamigos Tequila (though I think he sold that) Angelina Jolie and Brad Pitt- Miraval Rosé Drew Barrymore-...
A GMO Argument
I’ve been seeing a lot of articles lately about the use of GMO and non-GMO corn a lot lately. I believe the conversation is usually a bit off the mark. (one example- https://daily.sevenfifty.com/bourbon-producers-consider-the-pros-and-cons-of-non-gmo-corn/) The vast majority of corn and soybeans grown in the US are genetically modified organisms, or GMO’s. This means that the genes/traits of another organism (in most cases, genes from bacteria) have been inserted into that of the corn or soybeans to improve the plant’s ability to survive and prosper. This, in itself, is a great leap forward for science and its ability to improve sustainability of corn and soy crops. When you admire those corn and soy fields that are weed free, identically green, very close...
MGP Ingredients- The Distillery Prohibition Did Not Destroy
If you’re tasting a lot of whiskeys and considering where they come from, you’ll have already become familiar with MGP (Midwest Grain Products) Ingredients. In most cases, you’ll have read an article about how hundreds of whiskeys on the market today are, in fact, distilled at MGP and that many of those companies are not honest about their whiskeys’ provenance. In some cases, people cannot believe that a company that sells extracted starches, textured plant proteins and cleaning products could also make such great whiskey. I’m here to tell you, this is as American as apple pie. (Apple pie is originally European, too, by the way…We imported its recipe the same way we imported our distilling traditions.) To be clear, MGP Ingredients (also referred to by...
Let’s Talk Bourbon and Tulips…
Let’s talk bourbon and tulips. I popped into the Philadelphia Art Museum recently to browse an exhibition and found myself wandering the European Art wing. One of the historically reconstructed rooms is originally from the Netherlands (built in the early 17th century), a part of a brewery compound on the River Spaarne in Haarlem. On the antique table in the middle of the room was a strange looking white, porcelain vase with blue, painted decorations. At the bottom of the vase, in script, it says “Irrational Exuberance.” It took me a minute to realize that this was a tulip vase and the reference was to the Netherlands’ tulip mania in the 1630s. This vase is a perfect addition to this reconstructed room because Haarlem (the town where this room is from) was the...
Dear Whiskey Advertisers,
Women like whiskey too, advertisers. I have been unable to avoid web articles on “women and whiskey”, women in the whiskey industry, or the all too common “10 reasons why you should date women that drink whiskey”. I get it. It seems odd to most people that half the population of the world as we know it should like a drink once in a while. But let’s be clear. This is not a reflection of reality. This is advertising. As an American woman born into a modern era where women can vote (1920), are no longer condemned for wearing pants (that ended sometime in the 60’s, I think, though my mother was expelled from her church in 1985 for considering the option), and now hold 19.4% of seats in the U.S. Congress (Who’d’ve thunk it?), I find the lack of whiskey advertising...
Potential in Pennsylvania
Picture a seed in your mind. It’s small. Even sitting in the palm of your hand, it doesn’t seem like much. But for all its unassuming nature, make no mistake, that seed holds powerful potential. Grind it, smash it, plant it, grow it, soak it. The seed is a food. It can multiply itself when planted and grown. A seed can be ground into flour. Its versatility has literally changed mankind from hunter-gatherer to farmer through its cultivation. In our modern times, its importance gets lost amongst high tech gadgets, ultra-capacity food distribution and light speed communication. Just for a moment, I want to reset and refocus our attention back on the humble seed and its unlimited potential. It is not just a food stuff, it is an economic powerhouse. The creation of...