History of Rebel Yell in America

History of Rebel Yell in America

Rebel Yell is one of those old throwbacks. A wheated bourbon. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. The brand has changed hands and recipes, but it is a part of American bourbon history. The brand was established after Prohibition in the 1940’s. The bottle may claim 1849, but that is when W.L. Weller & Sons company was founded. Charles R. Farnsley (a former mayor of Louisville) created the brand for the Stitzel-Weller company, with the idea to distill it in limited batches for exclusive distribution in the south. Lucky for him, his uncle was co-owner of the company, Alex Farnsley. It seems he originally created the whiskey for himself and to give as gifts, but the label went public in the 60’s to commemorate the Civil War...

Old Fitzgerald- the Survivor.

Old Fitzgerald- the Survivor.

Everyone wants Pappy Van Winkle, but Old Fitzgerald came first. The Old Fitzgerald brand (originally Jn.E.Fitzgerald bourbon) was created by S.C. Herbst around 1870. In the 1890’s Herbst purchased the Old Judge Distillery and renamed it the Old Fitzgerald Distillery. The Old Fitzgerald brand survived Prohibition (It was sold as medicinal whiskey) and was purchased soon after by Pappy Van Winkle for $10,000. He introduced to the recipe “a whisper of wheat” which the Van Winkle line is famous for. It was distilled at Stitzel-Weller until the distillery was sold in 1972 to Norton Simon. It would later be bought by United Distillers (now Diageo). United Distillers built the modern Bernheim Distillery in 1992 and production of the wheated line of...