The Russells at Wild Turkey

The Russells at Wild Turkey

Last night I had an opportunity to speak with the grandson of Jimmy Russell (and the son of Eddie Russell) from Wild Turkey.  Bruce Russell is their brand ambassador at the moment, but looks to someday take the reins with his father. I was impressed with his interest in rye whiskey and his thoughts on non-chill filtered cask strength product.  It seems Bruce Russell has grand ambitions for what is possible for Wild Turkey in the future.  Change is good:)  He calls his grandfather “Mimmy”.  Seems Jimmy Russell didn’t want to be called grandpa, so his grandchildren’s pronunciation of his first name stuck. Jimmy Russell began working for Wild Turkey in 1954.  He learned his craft from Wild Turkey’s second master distiller, Bill Highes, and Ernest W. rip, the son of...