Larceny is the new Old Fitzgerald?

The Larceny brand of bourbon by Heaven Hill is a nod to the legend of John Fitzgerald… Max Shapiro’s daughter, Kate Shapiro Latts, is the business savvy designer of the marketing behind Larceny. Who doesn’t love a good story? (Not to mention a great label) During the Civil War, the Internal Revenue Act of 1862 authorized the Federal government to impose a temporary excise tax on distilled spirits. This act was intended “to provide Internal Revenue to support the Government and to pay Interest on the Public Debt.” The act created the positions of storekeeper and gaugers. Storekeepers oversaw the administrative operations, including records and tax filings. They oversaw physical operations and controlled access to the grains, still,...