Jefferson’s Whiskey?

Jefferson’s Whiskey?

Thomas Jefferson may have a whiskey named after him, but maybe not for the reasons you think… When the Jefferson’s brand of whiskey was launched in 1997, the brand said that Trey Zoeller chose the name Jefferson’s “because the bourbon was inspired by Thomas Jefferson’s curiosity, experimental spirit and good taste.” When Reid Mitenbuler (author of Bourbon Empire) asked Zoeller admitted, “I had no marketing budget. I simply wanted a recognizable face associated with history and tradition.” Even if the whiskey wasn’t thoughtfully named after Jefferson, the history of his association with and his connection to whiskey is interesting… After the Revolutionary War, the country (the government) needed revenue to pull itself out of...