Frank Sinatra and Jack Daniel’s

Frank Sinatra and Jack Daniel’s

A few days ago, on December 12th, Frank Sinatra (if he were still alive) would have turned 100 years old. Sinatra was an icon. He was a man that broke through stereotypes and changed how Americans viewed musical performances. He also changed the whiskey industry as we know it. It may seem like a stretch to say that Frank Sinatra kicked off the whiskey boom, but it is not far from the truth! It’s hard to imagine today, but the behemoth that is Jack Daniels was only producing about 150,000 cases in 1955. (In comparison Beam was producing about that amount of Knob Creek in 2011) That is no small amount of whiskey, but by the following year, that number doubled. Today, Jack Daniels is ranked fourth globally in wine and spirit sales, but that had to start somewhere....