The Amazing Booker Noe

The Amazing Booker Noe

  I can’t stress this enough.  Booker Noe was an incredible man. The titans that paved the way for the modern bourbon age that we find ourselves in were not CEOs or marketing strategists.  They were country boys with a love for bourbon.  Before Prohibition, wealthy tycoons like Colonel Blanton, Colonel E.H.Taylor, Isaac Wolfe Bernheim and Samuel Bronfman led the way.  After the bourbon collapse of the brown spirits market in the 60’s and 70’s, it was largely the perseverance of a few (now legendary) Kentucky distillers that brought bourbon back.  Booker Noe was one of those men. Frederick Booker Noe II was the grandson of the famous Jim Beam.  He was born in 1929 and was the son of Jim Beam’s daughter, Margaret Noe.  Booker began helping at the distillery as...