What Makes This Bourbon Boom Different Than Other Liquor Fads?

No one wants to drink what their parents drank… Mad Men, Prohibition-style cocktails, trendy bars and their mixologists…it all contributes. I’ve heard that whiskey is a fad and that young people will move on to the next thing soon enough. Maybe. Youth is fickle. But here’s a few differences separating the whiskey boom today from vodka craze of the late 20th century. 1. American pride. Whiskey helped form this country and has huge historic roots that run deep in the American psyche. Vodka can’t claim that. 2.Vodka doesn’t take time to make. There is no aging process. It can be produced quickly and can’t compare to the level of “craft” that goes into whiskey production. Modern people love their craft products....