Biggest Consumers of American Whiskey…Not Americans.

Did you know that the biggest consumers of American whiskey (per capita) are not Americans? It’s the Australians! It is very close, as they only really beat us in the consumption of our own product by a hair. Bourbon accounts for about half of the U.S. whiskey market. The leader in American whiskey exports is Brown-Forman(Jack Daniels) followed by Beam Suntory(Jim Beam). The top whisky drinkers in the world, when we include all world whiskies, are from India. Roughly half of the world’s whisky is drunk in India. If we look at the amount of whisky being consumed in the world, the top five countries in order are: India, the United States, France, Japan and the United Kingdom (including Scotland, of course). I find it more interesting to think of whisky consumption...