Jim Murray’s World Whisky of the Year for 2016 goes to…

Jim Murray’s World Whisky of the Year for 2016 goes to…

So the news is out that Crown Royal’s Northern Harvest Rye was named the 2016 World Whisky of the Year by renowned whiskey writer Jim Murray. This news will most definitely affect sales for Crown Royal, but it may affect a bit more. Rye whiskey is making a comeback all over North America! Let’s be clear that the term “rye” does not carry the same definition in Canada as it does in the U.S. We know rye whiskey, here in America, to mean that at least 51% of the mashbill is made of rye grains. Original styles of rye whiskey grew out of Pennsylvania and Maryland and were crafted based upon which surplus grains farmers from those regions accumulated after their harvests. In Canada, the original style of whiskey produced there was made of wheat. Early in Canada’s...

Can We All Stop Talking Trash About Canadian Whisky Now?

Can we all stop talking trash about Canadian whisky now? 70% of Canadian whisky is shipped to the United States for sale. About 90% of the “good stuff” produced in Canada never leaves Canada. So what then? Seems we Americans are left with the short end of the stick, eh? We hold a grudge against Canada for some reason. Too many 7&7s were served in the 80’s and too many of our fathers (or grandfathers) drank Canadian Club in the 60’s, I guess (I’m talking to you, Don Draper!). The fact is that a lot of Americans don’t even know that they love a Canadian whiskey! Texas is the largest market for Crown Royal. (I actually have a Texas Ranger in my family that refuses to drink anything except Crown and Coke. I don’t have the heart to tell him…)...